Pluryn selects (SONO)VR for their field test

Pluryn selects (SONO)VR for their field test! This includes testing our product with employees and pitching our product to the board.

Pluryn is a validation partner of Rockstart, the digital health business accelerator program. (SONO)VR is in the Rockstart accelerator program 2017.

Pluryn is a national health institution that provides care and treatment to people with complex care challenges. Their living lab initiative pushes the edge of digital innovation in field of care in joint collaboration of patients and employees.

(SONO)VR’s virtual coaching tools shall help Pluryn’s employees to become more stress resilient, have better relationships at work and at home and to enjoy life regardless of the circumstances.

The particular field test involves our positive psychology application on the smart phone that helps to transform counterproductive habits and thrive. The app does this by helping you to explore what makes you thrive. With the app you make commitments and actions that help you establish new positive behaviors. To intensify new learning the app also offers virtual reality tools that can be experienced with 3D goggles on your phone.

The field test start mid of February. First results become available at the end of March 2017.

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Thrive – your personal coach on the smartphone

What does it take to go from surviving to thriving? We need to feel safe inside us and the world.
When we feel safe, we can create, we can invent, we can try new things, we can take incredible risks.  We become positive.

Positive thoughts change the brain’s state chemically, electrically and magnetically.
Why is behaviour change so hard?
Because we need to get into that state often and repeatedly.
We need to lay new connections.
Our app will help you to thrive. Any moment of the day you can check-in on your phone and use the tools to shift into a positive state and practice a new behavior.
The app uses the latest the techniques for behavior change, including virtual reality interventions for powerful immersion.

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Rockstart – here we come!

SONOVR made into the #Rockstart accelerator program #digitalhealth! Out of 1000 Start-Ups 10 got selected. SONOVR is one of them!

Nadja Muller-den Blijker #femalefounder and Klaas Punselie #cofounder are in the business of positive behavior change. Going from surviving to thriving. The team is 7 people strong, together with Pascal Serrarens, Mark Allon, Joost Bosschert, Janine Terlouw, Markus Geuken and Lisa Lipkin.

Our plan for the coming 6 months is to get up to speed and add to our 3 prototypes a funded project with a launching customer. Our focus area is improving vitality at the workplace and prevention of burn-out. We want to partner with health care companies, media publishers in occupational health and HR departments of corporations.

We aim to deliver VR solutions that are cheaper and have deeper impact. We want people to step into meaning and purpose and flourish in life. Positive people make a #bettersociety.

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TEDx Start-Up Women

Everybody has a dream. What is yours? Being a successful entrepreneur? Traveling the world? Having a family? Being a famous author?

What behavior is standing in your way to make this a reality? Now suppose you want to change that. We all know that changing behaviour is difficult.

SONOVR is a platform with holistic applications for self-improvement & mental health. We are in the business of positive behavior change. Going from surviving to thriving.  One powerful tool on the platform is virtual reality. VR is probably the easiest way to provide best practices that transform behavior. Working with our applications helps you achieve lasting behavior change faster and on a deeper level.

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The excitement of Virtual Reality

Goldman Sachs predicts that Virtual Reality will be bigger than TV in 10 years in an analyst note from 13 January 2016. They say the combined revenue from hardware and software will be around $80 billion.

Facebook owner Mark Zuckerberg bought Oculus, who are the developers of the high powered headsets, and said: “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.”

Oculus CEO Brendan Iribe says their aim is to get a billion of people to VR.
The next big thing for investors.

What excites me about Virtual Reality are the sheer unlimited possibilities for people’s personal growth.

n personal coaching we pursue the self-actualization of the Maslow pyramid. We are passionate about people living with meaning and purpose, with values and morals, full of creativity and resourcefulness. We work on overcoming the limitations of thoughts and patterns that we subconsciously repeat like a broken record.

Here is what I foresee for virtual reality in coaching and psychotherapy: A coach or therapist and his/her clients will break the limitations of believes, assumptions and expectations like we have never seen before. People experience the joy of healing.

People learn what their dream can be like in real life. They will experience in a real life simulator what it is like to reach their goals. They move through immersive empowering perspectives to make a resonant choice.

People get the ultimate sandbox to play and experiment with new ways of behaviors and interactions. They get to immerse themselves into the hero’s journey.

Mark Zuckerberg said about VR:

“When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.”

Exposure therapy and treatments for PTSD and phobias have already adopted VR, with great success. The time of treatment is shortened and people go beyond what was initially thought possible.

Imagine what it will be like in coaching and other forms of psychotherapy.
Yours sincerely,

Nadja Muller-den Blijker, futurist and VR coach

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Virtual reality in professional coaching

The most common reason that people choose to work with a professional coach is to achieve fulfilling goals. That’s the tip of the iceberg.

Why is coaching so effective?

What is lying beneath the water line is that professional coaches create a safe space in which we can fully express ourselves to achieve self-actualization. In this empowered relationship we feel safe so we can be courageous. When we feel safe, we can create, we can invent, we can try new things, we can take incredible risks. We can do almost anything. We can reach our full potential.

What excites me beyond words is the support of immersive virtual reality to coach the blossoming of the full potential.

In professional coaching we use frequently visualization techniques to help opening the mind to the potential. It is a powerful tool that helps you leap forward. From the visualization you start manifesting a new reality in which you live according to your dreams and values. You begin living a fulfilled life with meaning and purpose.

That is when the world sees positive thinking and self-actualization in action.

Creativity and imagination are linked to the right-brain hemisphere. However, our education system and society emphasizes the left-brain hemisphere, which provides focus and hosts inherent logic concepts. In the left-brain hemisphere the imaginative state is limited. Even stronger, the dominant left-brain hemisphere suppresses unconstrained imagination of the right-brain hemisphere. Check out Iain McGilchrist for more about this fascinating topic.

In professional coaching many people use the first time unconstrained and creative imagination to achieve their goals. At first the right-brain hemisphere has to get used to being more active and visualizations take longer to become effective.

It’s like a muscle that we haven’t used for a long time.

Initially the images are less vivid and the emotional response not as strong as it can be.

Imagine coaching visualizations assisted with immersive virtual reality, in which

our responses are immediate and primal.

We spot a spider scuttling towards us and we cringe. Floating in outer space we see our planet and are in awe. We sit at impossible heights of a 1000 m cliff and our stomach clamps tight. The experienced reality is intensified and our learning is immediate and palpable.

Imagine the goals that you could achieve with this jump-start of imagination. Imagine how much shorter it will take you to make the goals reality, because you have already experienced them.

We’d love to hear your feedback. Sincerely,

The VR Coaches, Nadja Muller-den Blijker and Dana-Maria Faneker

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VR psychology of markets

Mark Zuckerberg, founder of FaceBook and owner of Oculus, has recently said in an interview that he thinks VR will become mainstream perhaps 10 to 15 years from now.
Others have written that the high price tags for Oculus Rift and HTC Five (immersive virtual reality head sets for $600 and $800 respectively) have sunken the promise that virtual reality will become mainstream soon.
A recent survey found that only one third of consumers know that virtual reality headsets exists. I was among them until half a year ago.

However, participants of the same survey (3000 in total) said they believe that in 5 years half of the population will own headsets.
The various Google cardboards and Samsung Gear VR are headsets for mobile phone have lower price tags, between $20 and $100. Definitely in the more affordable price range.
Goldman Sachs published in an analyst note in January that they predict that VR will be bigger than TV in 10 years from now.

Deutsche Bank says in an analyst note that they think the VR adoption life cycle will equal to smartphones, which is 9 years to reach mainstream (=majority).

And we know by now the psychology of markets. Beliefs make everything happen. Will VR be mainstream 9 or 15 years from now?

Shauna Heller and other VR experts have said that we haven’t even seen the horizon of VR beyond gaming yet. Braxton Haugen said what will make VR mainstream are applications other than gaming.
The applications for VR mani-fold and still to be discovered. The medical domain has started to train their students with virtual reality, enabling them to conductsurgery, diagnosis, etc. many times before they see a real patient.
I believe that VR coaching and therapy will play an important role in this. The added benefits from research in therapy situations are too good to be ignored.

Which psychology of markets will win remains to be seen. I bet on VR applications other than gaming will be a critical contribution to make VR mainstream. I am ready to make the contribution by developing extraordinary VR coaching and therapy applications that the world has not seen before.

Sincerely yours,

Nadja Muller-den Blijker

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Immersive experience of being a refugee with a Google Cardboard

War has driven 30 million children out of their home. This is the story of 3 of them.

The New York Times has brought out a virtual reality app for mobile phones with a 360 degree documentary that let’s you experience what is like to be a refugee. The documentary is short and shows you snippets of three different children in the Ukraine, Syria and Sudan. It’s a haunting short film. The music is not there to comfort, but to give a canvas of greater stillness filled with uncertainty about the futures and the still persisting hope for a better future.

I watched it in virtual reality, on a better version of a Google cardboard (€40) and my iPhone4S (previous phone of my husband, before he got the newer gadget ;)).

It feels like as if I was biking in the midst of young boys to their primary school that was bombed in the Russian-Ukrainian war. I also had the wobbly feeling in the stomach as the camera rolled over the uneven roads. I had the uncanny feeling of being watched when I rowed the boat with a 9 year old boy through a swamp in Sudan. I had the cheery feeling at the end of a long work day of 12 year old girl on the back of a truck in Lebanon.

Despite the fact that I was watching this with technically low end VR gear, I had a strong visceral experience compared when I watched it flat on the screen. This is how media will change and let us experience news with body and mind.

I can’t wait to experience the first VR coaching apps. Talking with developers now about the first demo, discussing 3D models vs real 360 degree film. Once we got the agreement in place the demo will be developed. It will be a free download because we want you to experience it. And we want your feedback. How you loved or hated it and what can be improved.

Sincerely yours,

Nadja Muller-den Blijker

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90% success rate in coaching – is it possible?

The man opens his eyes, moved to tears. He is speechless. I give him the time and space. After a few moments of silence, I ask him: “What did you see?” The man says a few names of people he knows and then is overcome with emotions again. He is in a precious space of safety in which vulnerability can unfold and blossom.  After that he starts describing what impact he had on this people and how grateful they were. How the gratitude touched him and that he wanted to do more for people, much more.
This is a snippet of a coaching session in which we explore for life purpose. This man is a coaching client.

Here another example of the same life purpose exploration:
The man opens his eyes and looks at me confused. I ask after a few moments;”What did you see?” He starts describing the place he grew up at. Then he stops. I ask him:”What impact did you have?” He says: “I don’t know.”
This man is also a coaching client.

Lets take a look at both of these men from a factual and objective viewpoint. Both clients are men, approximately the same age group, same demography (Caucasian middle class, both Europeans), similar education, similar family situation (wife, no kids). Both of them I talked through the same visualization for life purpose exploration. So what is the difference?

One was able to visualize and feel the place completely. The other had a a hard time getting into it and didn’t experience much.
There might be a myriad of explanations: one had bad day, the other didn’t. One is frightful the other one isn’t. One feels safe to open up, the other one doesn’t. One is caught up in his own stories, and the other one isn’t. And so on.

I believe that many of these possible barriers can be overcome with immersing coaching clients into a virtual/augmented reality. Because our response to stimuli in virtual (VR) and augmented reality (AR) are just the same as in real life. People who are uncomfortable in real life with spiders, will be so on VR & AR. People who respond positively to smiling faces and gratitude in real life will do so in VR & AR.

To summarize, lack of imagination (for whatever reason) was standing in the way of one client and opening up new possibilities for another. Would the man not responding to my auditive stimuli (speaking him through the visualization) respond to the same life purpose exploration embedded in VR & AR?


Looking at the results that have been achieved in therapy, a good guess would be that the chances are 30 to 40% higher with the support of VR & AR. That means instead of having 2 out of 4 clients that respond to this visualization we will have 3 or even 4 out 4 people benefiting from the amazing experience of finding their life purpose. In brief, going from 50% to possibly 90% success. All people are reaching the top of pyramid of humans needs (Maslow pyramid). How great would that be for the coaches/therapists and the people they work with?

Fellow coaches & therapists: Have you go similar stories? What obstacles do you encounter? Please share.

Yours sincerely,

Nadja Muller-den Blijker

(Image: Survival Evolved & Hitman Absolution)

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